News RSS

Another Season, Another Pure Exhibition at Pure London - Kensington Olympia

  Hi Everyone, Sorry we've been quiet for a while, it's been a busy few weeks for us with preparations for two trade shows, of which one was our first international one. We were very honoured to have been invited to exhibit at PREMIUM Berlin for Berlin Fashion Week this season. It was a great show and a great start to the summer season with sunny skies and great vibes in arguably Europe's capital for urban-wear. We met some really interesting people over in Berlin and discussed some cool projects that we will hope to announce soon. Next we're really...

We've had an amazing response from our one week pop-up here at BOXPARK Shoreditch and would like to once again thank you all for coming by and for the new members of the TOTAL BLACK WORLD. Today is our last day here so if any of you haven't had the chance to pop by, make sure you come down today to benefit from our in-store only discounts available this week. We're open from 12pm to 6pm today. Although it's our last day in the pop-up unit, this week has been a huge success and we will definitely be coming back...

It was only a month ago that we were hugely proud to announce that we were featured in British Vogue. One month on and we can't hold our excitement to announce that we are also in this month's issue of Glamour Magazine (March 2017). Thanks to everyone for their support, we look forward to seeing some of you in person at our first Pop-up Shop at BOXPARK Shoreditch next week. The official announcement and news of this event to follow soon.   Article: https://www.glamourmagazine.co.uk/classifieds/all-about-the-boy.html  

This three day trade-only event was based in Londons famous Kensington Olympia, allowing brands to showcase their new collections to buyers and industry professionals from all over the world, as well as to offer a preview of whats to come before the official launch of the new collections to the Press and Media. There were also catwalk shows and inspirational talks from industry professionals including editor-in-chief of British Vogue, Alexanda Shulman OBE, Bianca Miller, Sasha Wilkins and WSGN's Retail and Buying Director, Sara Maggioni. We were really happy about how the event went and we made some great connections, allowing...